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자료 필터
자료유형
발행연도
2001 ~ 2026
2001 2026
키워드
언어
전체 138건 중 111번부터 120번까지의 결과를 표시합니다.
2011
Conference
Spokes-character effects in advergaming: the influence of character presence, product type, and nati
- 2011-04-09
- 미국
2010
Conference
Online game character's influence on brand trust: self-disclosure, group membership, and product typ
- 2010-09-11
- 일본
Conference
the role of game character as a social actor: moderators' effects on brand trust
- 2010-05-29
- 대한민국
2009
Conference
The effects of virtual someone on consumer persuasion in advertising: moderating role of product type and country culture
- 2009-11-21
- 대한민국
Conference
the role of self-construals on the acceptance of mobile TV: an extension of the TAM across culturally different countries
- 2009-11-06
- 미국
Conference
Not all products are placed equal: a quasi-experimental approach to the integration effects of conspicuous product placement on affective brand attitude
- 2009-10-23
- 미국
Conference
Uses and gratifications of mobile TV and their effects on attitude and intention: a comparison between Korea and USA
- 2009-05-16
- 대한민국