상세 보기
The effects of virtual someone on consumer persuasion in advertising: moderating role of product type and country culture
- 제목
- The effects of virtual someone on consumer persuasion in advertising: moderating role of product type and country culture
- 저자
- 최영균
- 발행일
- 2009-11-21
- 학회명
- 2009 KAMS/KSMA FALL INTERNATIONAL CONFERENCE
- 개최지
- YONSEI UNIV.
- 개최국가
- 대한민국
- 학회 개최일
- 2009-11-21 ~ 2009-11-21