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Spokes-character effects in advergaming: the influence of character presence, product type, and nati
- 제목
- Spokes-character effects in advergaming: the influence of character presence, product type, and nati
- 저자
- 최영균
- 발행일
- 2011-04-09
- 학회명
- 2011 American Academy of Advertising Conference
- 개최지
- Phoenix Marriott hotel at Mesa
- 학회 개최일
- 2011-04-07 ~ 2011-04-10