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the role of game character as a social actor: moderators' effects on brand trust
- 제목
- the role of game character as a social actor: moderators' effects on brand trust
- 저자
- 최영균
- 발행일
- 2010-05-29
- 학회명
- 2010 KAMS Spring International Conference
- 개최지
- 경희대학교
- 학회 개최일
- 2010-05-29 ~ 2010-05-29