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the role of self-construals on the acceptance of mobile TV: an extension of the TAM across culturally different countries
- 제목
- the role of self-construals on the acceptance of mobile TV: an extension of the TAM across culturally different countries
- 저자
- 최영균
- 발행일
- 2009-11-06
- 학회명
- SMA 2009 CONFERENCE
- 개최지
- SHERATON NEW ORLEANS
- 학회 개최일
- 2009-11-04 ~ 2009-11-07