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Uses and gratifications of mobile TV and their effects on attitude and intention: a comparison between Korea and USA
- 제목
- Uses and gratifications of mobile TV and their effects on attitude and intention: a comparison between Korea and USA
- 저자
- 최영균
- 발행일
- 2009-05-16
- 학회명
- 2009 Korea Academy of Marketing Science Spring International Conference
- 개최지
- Ewha-Shinsegae building