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Not all products are placed equal: a quasi-experimental approach to the integration effects of conspicuous product placement on affective brand attitude
- 제목
- Not all products are placed equal: a quasi-experimental approach to the integration effects of conspicuous product placement on affective brand attitude
- 저자
- 최영균
- 발행일
- 2009-10-23
- 학회명
- ACR 2009 Conference
- 개최지
- Westin at pittsburgh
- 학회 개최일
- 2009-10-22 ~ 2009-10-25