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Online game character's influence on brand trust: self-disclosure, group membership, and product typ
- 제목
- Online game character's influence on brand trust: self-disclosure, group membership, and product typ
- 저자
- 최영균
- 발행일
- 2010-09-11
- 학회명
- 2010 Golbal Marketing Conference
- 개최지
- Okura hotel at Tokyo
- 개최국가
- 일본
- 학회 개최일
- 2010-09-09 ~ 2010-09-11