상세 보기
자료 필터
자료유형
발행연도
2001 ~ 2026
2001 2026
키워드
언어
전체 138건 중 91번부터 100번까지의 결과를 표시합니다.
2015
Article
Country of origin and brand image influences on perceptions of online game quality
- Kim, Sang Jin ;
- Choi, Yung Kyun ;
- Kim, Kyung Hoon ;
- Liu, Honglei
- 2015-11
- Journal of Consumer Behaviour
- WILEY
Conference
You may lie when you wear Prada: the effects of brand logo presence on implicit-explicit attitudes congruency
- 2015-06-26
- 이탈리아
Conference
luxury branded entertainment: how public star ratings and awareness of surroundings affect WOM
- 2015-06-26
- 이탈리아
Article
Understanding Mobile Phone Usage through a Value-Based Approach: Marketing Implications
- Choi, Yung Kyun ;
- Lee, Sungmi
- 2015-01-01
- Encyclopedia of Mobile Phone Behavior
- IGI Global Scientific Publishing
Article
Sports sponsorship effects on customer equity: an Asian market application
- Liu, Honglei ;
- Kim, Kyung Hoon ;
- Choi, Yung Kyun ;
- Kim, Sang Jin ;
- Peng, Siqing
- 2015
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2014
Article
Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
- Choi, Yung Kyun ;
- Schellhase, Ralf
- 2014-10
- Journal of Business Research
- ELSEVIER SCIENCE INC