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luxury branded entertainment: how public star ratings and awareness of surroundings affect WOM
- 제목
- luxury branded entertainment: how public star ratings and awareness of surroundings affect WOM
- 저자
- 최영균
- 발행일
- 2015-06-26
- 학회명
- 2015 Global Fashion management conference at Florence
- 개최지
- University of Florence
- 개최국가
- 이탈리아
- 학회 개최일
- 2015-06-25 ~ 2015-06-28