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자료 필터
자료유형
발행연도
2001 ~ 2026
2001 2026
키워드
언어
전체 138건 중 81번부터 90번까지의 결과를 표시합니다.
2016
Conference
sharing promotional messges on SNS websites: the role of social ties, temporal distance, and message concreteness
- 2016-12-05
- 뉴질랜드
Conference
Assertive environmental advertising and reactance: differences between Koreans and Americans
- 2016-03-20
- 미국
2015
Conference
When words speak louder than pictures: the effects of psychological distance and product purchase cycle on advertising persuasiveness
- 2015-11-14
- 대한민국
Article
How character presence in advergames affects brand attitude and game performance: A cross-cultural comparison
- Choi, Yung Kyun ;
- Yoon, Sukki ;
- Taylor, Charles R.
- 2015-11
- Journal of Consumer Behaviour
- WILEY