상세 보기
When words speak louder than pictures: the effects of psychological distance and product purchase cycle on advertising persuasiveness
- 제목
- When words speak louder than pictures: the effects of psychological distance and product purchase cycle on advertising persuasiveness
- 저자
- 최영균
- 발행일
- 2015-11-14
- 학회명
- 2015 Korean Scholars of Marketing Science International Conference
- 개최지
- 연세대
- 학회 개최일
- 2015-11-14 ~ 2015-11-15