상세 보기
자료 필터
자료유형
발행연도
2001 ~ 2026
2001 2026
키워드
언어
전체 138건 중 51번부터 60번까지의 결과를 표시합니다.
2020
Article
Matching luxury brand appeals with attitude functions on social media across cultures
- Choi, Yung Kyun ;
- Seo, Yuri ;
- Wagner, Udo ;
- Yoon, Sukki
- 2020-09
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
Introduction to the special issue on leveraged marketing communications
- Yoon, Sukki ;
- Choi, Yung Kyun
- 2020-05-18
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2019
Article
Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea
- Errmann, Amy ;
- Seo, Yuri ;
- Choi, Yung Kyun ;
- Yoon, Sukki
- 2019-10-20
- Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
In "likes" we trust: likes, disclosures and firm-serving motives on social media
- Seo, Yuri ;
- Kim, Jungkeun ;
- Choi, Yung Kyun ;
- Li, Xiaozhu
- 2019-10-07
- European Journal of Marketing
- EMERALD GROUP PUBLISHING LTD
Conference
Effects of message sidedness and brand engagement in product reviews for luxury brands
- 2019-07-13
- 프랑스
Article
Image proximity in advertising appeals: Spatial distance and product types
- Kim, Kyuha ;
- Lee, Sungmi ;
- Choi, Yung Kyun
- 2019-06
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
Text versus pictures in advertising: effects of psychological distance and product type
- Choi, Yung Kyun ;
- Yoon, Sukki ;
- Kim, Kacy ;
- Kim, Yeonshin
- 2019-05-19
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry
- Kim, Kacy ;
- Yoon, Sukki ;
- Choi, Yung Kyun
- 2019-04-03
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD