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자료 필터
자료유형
발행연도
2001 ~ 2026
2001 2026
키워드
언어
전체 138건 중 41번부터 50번까지의 결과를 표시합니다.
2021
Article
Comedic violence in advertising: cultural third-person effects among US, Korean, and Croatian consumers
- Yoon, Hye Jin ;
- Yoon, Sukki ;
- Zdravkovic, Srdan ;
- Milakovic, Ivana Kursan ;
- Miocevic, Dario ;
- ... Choi, Yung Kyun
- 2021-10-03
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Temporal and social scarcities: effects on ad evaluations
- Kim, Sujin ;
- Yoon, Sukki ;
- Baek, Tae Hyun ;
- Kim, Yeonshin ;
- Choi, Yung Kyun
- 2021-10-03
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention
- Kim, Jungkeun ;
- Giroux, Marilyn ;
- Kim, Jae-Eun ;
- Choi, Yung Kyun ;
- Gonzalez-Jimenez, Hector ;
- ... Lee, Jacob C. ;
- 외 3명
- 2021-03
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
2020
Conference
the effects of influencers on ad effectiveness: moderating role of message appeal and brand awareness
- 2020-11-06
- 대한민국
Conference
when luxury advertising on social media is more effective: the role of envy, number of likes and the message type
- 2020-10-31
- 대한민국
Article
Nudging to Reduce the Perceived Threat of Coronavirus
- Kim, Jungkeun ;
- Giroux, Marilyn ;
- Gonzalez-Jimenez, Hector ;
- Jang, Seongsoo ;
- Kim, Seongseop (Sam) ;
- ... Lee, Jacob C. ;
- ... Choi, Yung Kyun ;
- 외 2명
- 2020-10-19
- Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD