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자료 필터
자료유형
발행연도
2001 ~ 2026
2001 2026
키워드
언어
전체 138건 중 31번부터 40번까지의 결과를 표시합니다.
2022
Conference
"Cancel anytime": How easy-cancellation options enhance the purchase likelihood of services that require long-term commitment
- 2022-10-28
- 대한민국
Article
Emojis and assertive environmental messages in social media campaigns
- Baek, Tae Hyun ;
- Kim, Seeun ;
- Yoon, Sukki ;
- Choi, Yung Kyun ;
- Choi, Dongwon ;
- 외 1명
- 2022-05
- Internet Research
- Emerald Group Publishing Ltd.
Article
COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making
- Kim, Jungkeun ;
- Park, Jooyoung ;
- Lee, Jaeseok ;
- Kim, Seongseop (Sam) ;
- Gonzalez-Jimenez, Hector ;
- ... Choi, Yung Kyun ;
- ... Lee, Jacob C. ;
- 외 5명
- 2022-04
- Journal of Travel Research
- SAGE Publications
Article
Augmented reality advertising via a mobile app
- Sung, Eunyoung (Christine) ;
- Han, Dai-In Danny ;
- Choi, Yung Kyun
- 2022-03
- Psychology and Marketing
- John Wiley & Sons Inc.
Article
The impact of COVID-19 on consumer evaluation of authentic advertising messages
- Park, Jooyoung ;
- Kim, Jungkeun ;
- Lee, Daniel C. ;
- Kim, Seongseop S. ;
- Voyer, Benjamin G. ;
- ... Choi, Yung K. ;
- 외 5명
- 2022-01
- Psychology and Marketing
- John Wiley & Sons Inc.
Article
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
- Zhu, Haiyun ;
- Kim, Mikyoung ;
- Choi, Yung Kyun
- 2022
- International Journal of Advertising
- Taylor and Francis Ltd.
2021
Article
How do consumers choose to click 'like' on luxury ads in social media? Role of envy, number of likes, and culture
- Kim, Inhye ;
- Choi, Yung Kyun ;
- Lee, Sungmi
- 2021-12-30
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Conference
PROMOTING BEAUTY PRODUCTS IN SOCIAL MEDIA: EFFECTS OF ENDORSER CHARACTERISTICS AND SOCIAL DISTANCE
- 2021-11-05
- 대한민국