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자료 필터
자료유형
발행연도
2001 ~ 2026
2001 2026
키워드
언어
전체 138건 중 21번부터 30번까지의 결과를 표시합니다.
2024
Article
(Un)Bothered by the Story's Ambiguity: How Individual Differences in Consumers' Need for Closure Affect Transportation and Brand Attitude in Narrative Ads
- Glaser, Matthias ;
- Choi, Yung Kyun ;
- Baumgartner, Hans
- 2024-01
- Journal of the Association for Consumer Research
- University of Chicago Press
2023
Conference
A cross-cultural examination of eco-friendly consumer behavior: insights from the means-end chain theory and topic modeling
- 2023-11-18
- 대한민국
Article
Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies
- Sung, Eunyoung (Christine) ;
- Han, Dai-In Danny ;
- Choi, Yung Kyun ;
- Gillespie, Brian ;
- Couperus, Anja ;
- 외 1명
- 2023-11
- Psychology and Marketing
- John Wiley and Sons Inc
Article
Cancel anytime!: How easy cancellation options enhance purchase intentions for services that require long-term commitments
- Park, Sohyeon ;
- Kim, Kacy ;
- Park, Seolwoo ;
- Choi, Yung Kyun ;
- Yoon, Sukki
- 2023-11
- Journal of Retailing and Consumer Services
- Elsevier Ltd
Article
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
- Choi, Yung Kyun ;
- Zhang, Ruonan ;
- Sung, Christine (Eunyoung)
- 2023-10
- International Journal of Advertising
- Taylor & Francis
Conference
EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATIN PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING
- 2023-07-22
- 대한민국
Conference
WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE
- 2023-07-21
- 대한민국
Article
The COVID-19 threat and luxury advertising
- Baek, Tae Hyun ;
- Kim, Jungkeun ;
- Yoon, Sukki ;
- Choi, Yung Kyun ;
- Taylor, Charles R.
- 2023-05
- Journal of Consumer Behaviour
- John Wiley & Sons Ltd
Article
The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention
- Giroux, Marilyn ;
- Park, Jooyoung ;
- Kim, Jae-Eun ;
- Choi, Yung Kyun ;
- Lee, Jacob C. ;
- 외 4명
- 2023-02
- Australasian Marketing Journal
- SAGE PUBLICATIONS LTD