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A cross-cultural examination of eco-friendly consumer behavior: insights from the means-end chain theory and topic modeling
- 제목
- A cross-cultural examination of eco-friendly consumer behavior: insights from the means-end chain theory and topic modeling
- 저자
- 최영균
- 발행일
- 2023-11-18
- 학회명
- 2023 korean scholars of marketing science international conference
- 개최지
- 고려대
- 학회 개최일
- 2023-11-17 ~ 2023-11-18