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"Cancel anytime": How easy-cancellation options enhance the purchase likelihood of services that require long-term commitment
- 제목
- "Cancel anytime": How easy-cancellation options enhance the purchase likelihood of services that require long-term commitment
- 저자
- 최영균
- 발행일
- 2022-10-28
- 학회명
- ICAMA 2022 JEJU
- 개최지
- 제주 히든클리프 호텔
- 개최국가
- 대한민국