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when luxury advertising on social media is more effective: the role of envy, number of likes and the message type
- 제목
- when luxury advertising on social media is more effective: the role of envy, number of likes and the message type
- 저자
- 최영균
- 발행일
- 2020-10-31
- 학회명
- icama-kas 2020 international conference
- 개최지
- 성균관대
- 개최국가
- 대한민국