Introduction to the special issue on leveraged marketing communications

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제목
Introduction to the special issue on leveraged marketing communications
저자
Yoon, SukkiChoi, Yung Kyun
DOI
10.1080/02650487.2020.1750177
발행일
2020-05-18
유형
Editorial Material
저널명
International Journal of Advertising
39
4
페이지
445 ~ 447