ScholarWorks@동국대학교

상세 보기

하홍열 프로필 사진

하홍열

Hong Youl, Ha

국제통상학과

사회과학대학

2013

2026

연도별 연구 활동 현황

전체 119건 중 1번부터 10번까지의 결과를 표시합니다.

2026

Article

The evolution of customer defection intentions in the online travel agency industry

Su, Zerui ;
Ha, Hong-Youl

2026-05
Current Issues in Tourism
Taylor & Francis

Article

When alignment fails but cooperation persists: The paradox of executive-managerial misalignment in B2B partnerships

Shi, Yuchen ;
Ha, Hong-Youl

2026-04
Industrial Marketing Management
Elsevier Inc

Article

Online shopper response to non-equivalent mixed promotions with time constraints

Li, Yunzhe ;
Ha, Hong-Youl

2026-02
Journal of Research in Interactive Marketing
Emerald Publishing

Article

From Search to Experience: Dynamic Reweighting of Evaluative Criteria in Experience-Based Decisions

Zhong, Zhen-Bang ;
Ha, Hong-Youl

2026-02
Behavioral Sciences
MDPI

Article

Human and AI Reviews Coexist: How Hybrid Review Systems Enhance Trust and Decision Confidence in E-Commerce

Li, Yunzhe ;
Ha, Hong-Youl

2026-01
Journal of Theoretical and Applied Electronic Commerce Research
MDPI

2025

Article

서비스 실패 이후 회복 만족의 장기적 영향: 부정적 감정과 행동 의도의 시간적 변화 분석

왕즈위 ;
하홍열

2025-12
서비스마케팅저널
서비스마케팅학회

Article

고객만족의 비대칭적 결정요인과 세그먼트 전략 : 중국 스마트폰 사례 연구

종진방 ;
하홍열

2025-12
고객만족경영연구
한국고객만족경영학회

Article

The impact of mitigating brand hate and the likelihood of relationship termination intentions: the role of apologies

Li, Yunzhe ;
Ha, Hong-Youl

2025-12
Journal of Research in Interactive Marketing
EMERALD GROUP PUBLISHING LTD

Article

Descriptive Trajectories of How Service Innovation Shapes Customer Exit Intentions in Online Travel Agencies

Xia, Yingxue ;
Ha, Hong-Youl

2025-10
Journal of Theoretical and Applied Electronic Commerce Research
MDPI

Article

How do sequential message stimuli shape consumer confidence? A longitudinal perspective

Kong, Dexin ;
Ha, Hong-Youl

2025-09
Journal of Research in Interactive Marketing
Emerald Publishing Limited

1