ScholarWorks@Dongguk University

1. Journal Articles(College of the Social Science > Department of Advertising and Public Relations > 1. Journal Articles)171

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Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 171

KCI
사진을 활용한 대통령 이미지(PI)전략에 관한 연구 : 대통령 사진의 기호적 속성을 중심으로

이종혁; 이철한; 황성욱

ArticleIssue Date2013Citation현대사진영상학회 논문집, v.16, no.1, pp 41 - 69Publisher현대사진영상학회
KCICANDI
간접광고 브랜드 제시형태에 따른 광고효과 연구 : 제품 관여도와 프로그램 관여도를 중심으로

김효규

ArticleIssue Date2013Citation사회과학연구, v.25, no.2, pp 1 - 27Publisher국민대학교 사회과학연구소
SSCISCOPUS
Restriction of television food advertising in South Korea: impact on advertising of food companiesopen access

Kim, Soyoung; Lee, Youngmi; Yoon, Jihyun; Chung, Sang-Jin; Lee, Soo-Kyung; Kim, Hyogyoo

ArticleIssue Date2013CitationHEALTH PROMOTION INTERNATIONAL, v.28, no.1, pp 17 - 25PublisherOXFORD UNIV PRESS
SCISCIESCOPUS
Effects of exposure to television advertising for energy-dense/nutrient-poor food on children's food intake and obesity in South Korea

Lee, Bora; Kim, Hyogyoo; Lee, Soo-Kyung; Yoon, Jihyun; Chung, Sang-Jin

ArticleIssue Date2014CitationAPPETITE, v.81, pp 305 - 311PublisherACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
SSCISCOPUS
How character presence in advergames affects brand attitude and game performance: A cross-cultural comparison

Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles R.

ArticleIssue Date2015CitationJOURNAL OF CONSUMER BEHAVIOUR, v.14, no.6, pp 357 - 365PublisherWILEY
SSCISCOPUS
Creative Interaction and Multiplexity in Intraorganizational Networks

Lee, Seungyoon; Lee, Cheolhan

ArticleIssue Date2015CitationMANAGEMENT COMMUNICATION QUARTERLY, v.29, no.1, pp 56 - 83PublisherSAGE PUBLICATIONS INC
SSCISCOPUS
Children's exposure to food advertising on free-to-air television: an Asia-Pacific perspective

Kelly, Bridget; Hebden, Lana; King, Lesley; Xiao, Yang; Yu, Yang; He, Gengsheng; Li, Liangli; Zeng, Lingxia; Hadi, Hamam; Karupaiah, Tilakavati, et al.

ArticleIssue Date2016CitationHEALTH PROMOTION INTERNATIONAL, v.31, no.1, pp 144 - 152PublisherOXFORD UNIV PRESS
SSCISCOPUS
An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem

Park, Ji Hoon; Lee, Cheolhan; Yoo, Changsok; Nam, Yoonjae

ArticleIssue Date2016CitationINTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.36, no.6, pp 1320 - 1327PublisherELSEVIER SCI LTD
SSCISCOPUS
SMARTPHONE ADDICTION AND APPLICATION USAGE IN KOREAN ADOLESCENTS: EFFECTS OF MEDIATION STRATEGIES

Lee, Sook-Jung; Lee, Changho; Lee, Cheolhan

ArticleIssue Date2016CitationSOCIAL BEHAVIOR AND PERSONALITY, v.44, no.9, pp 1525 - 1534PublisherSOC PERSONALITY RES INC
SCIESSCISCOPUS
Effect of TV food advertising restriction on food environment for children in South Koreaopen access

Lee, Youngmi; Yoon, Jihyun; Chung, Sang-Jin; Lee, Soo-Kyung; Kim, Hyogyoo; Kim, Soyoung

ArticleIssue Date2017CitationHEALTH PROMOTION INTERNATIONAL, v.32, no.1, pp 25 - 34PublisherOXFORD UNIV PRESS
SCIESSCISCOPUS
E-WOM messaging on social media Social ties, temporal distance, and message concreteness

Choi, Yung Kyun; Seo, Yuri; Yoon, Sukki

ArticleIssue Date2017CitationINTERNET RESEARCH, v.27, no.3, pp 495 - 505PublisherEMERALD GROUP PUBLISHING LTD
SCOPUS
The Effect of Implicit Theory of Personality on SNS

Ahn, Hongmin; Lee, Sang Yeal (Sammy); Lee, Ji Young

ArticleIssue Date2018CitationSMSOCIETY'18: PROCEEDINGS OF THE 9TH INTERNATIONAL CONFERENCE ON SOCIAL MEDIA AND SOCIETY, pp 222 - 225PublisherASSOC COMPUTING MACHINERY
SSCISCOPUS
Preannouncement messages: impetus for electronic word-of-mouth

Zhang, Hao; Choi, Yung Kyun

ArticleIssue Date2018CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.37, no.1, pp 54 - 70PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

Seo, Yuri; Li, Xiaozhu; Choi, Yung Kyun; Yoon, Sukki

ArticleIssue Date2018CitationJOURNAL OF ADVERTISING, v.47, no.1, pp 83 - 95PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
의류제품 구매 가치와 광고 매체 유형에 따른 정보 수용에 관한 연구

김효규

ArticleIssue Date2018Citation예술인문사회 융합 멀티미디어 논문지, v.8, no.1, pp 59 - 66Publisher사단법인 인문사회과학기술융합학회
KCI
SNS 이용자의 가치체계의 특징이 SNS 이용동기, 사회적 자본, 이용행위 등에 미치는 영향 분석

조형오

ArticleIssue Date2018Citation디지털콘텐츠학회논문지, v.19, no.2, pp 351 - 362Publisher한국디지털콘텐츠학회
KCI
부정적 정서와 자기효능감의 조절된 매개효과가 담뱃갑 경고그림 평가와 금연의도에 미치는 영향: 죄책감, 공포, 혐오감 비교 분석을 중심으로

최유진; 전승우; 박준우

ArticleIssue Date2018Citation한국언론학보, v.62, no.1, pp 199 - 232Publisher한국언론학회
KCI
게임몰입감과 제품관여도의 상호작용효과: 게임 캐릭터가 광고효과에 미치는 영향

최영균

ArticleIssue Date2018Citation사회과학연구, v.25, no.1, pp 145 - 164Publisher동국대학교 사회과학연구원
KCI
메시지 프레이밍과 증거 유형에 따른중국 청소년 비만예방 메시지 효과

서소상; 최유진

ArticleIssue Date2018Citation한국콘텐츠학회 논문지, v.18, no.3, pp 626 - 635Publisher한국콘텐츠학회
KCI
정책홍보활동이 정책고객 수용도 및 사회자본 축적에 미치는 영향 연구

이일우; 이철한

ArticleIssue Date2018Citation사회과학연구, v.25, no.1, pp 297 - 314Publisher동국대학교 사회과학연구원
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