ScholarWorks@Dongguk University: Kim, Hyo gyoo

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Kim, Hyo gyoo (김효규)

College of the Social Science (Department of Advertising and Public Relations)

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Tel 02-2260-8918
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PPL:3||Product Involvement:2||television:2||children:2||Antismoking advertising:1||Anxiety:1||Boredom Proneness:1||Brand Display:1||Brand Story:1||COVID19:1||Children:1||Cloth purchasing values:1||College student samples:1||DOOH media planning:1||Demand characteristics:1||Digital Outdoor Advertisement (DOOH):1||Dual placement:1||Empathy:1||Energydense/nutrientpoor food:1||Fashion information:1||Food intake:1||Gross TV Rating(GTR):1||Interaction Effect:1||Internal:1||OOH advertisement:1||OOH광고:1||Obesity:1||PPL(Product Placement):1||PPL· Issue placement· Public interest awareness· Prior attitude· Policy involvement:1||Peer pressure:1||Perceived Health Anxiety:1||Perceived Social Anxiety:1||Preference:1||Price Discount Rate:1||Product Types:1||Program Involvement:1||Program ad:1||Psychological reactance:1||Repetitive Exposure:1||Response bias:1||Scarcity Message:1||Situational Involvement:1||South Korea:1||Sponsorship:1||Story Types:1||Storytelling:1||Storytelling Advertising:1||Synergy effect:1||THAAD:1||TV Program watching pattern . TV rating . ADRATIO . Gross TV rating . Size of advertising viewer:1||TV Rating:1||TV Watching Device:1||TV Watching Patterns:1||TV Watching Schedule:1||TV advertising:1||TV food advertising:1||TV 프로그램 광고:1||Taobao Live Streaming:1||Transportation:1||Unplanned Purchase:1||advertising:1||consumer affinity:1||consumer animosity:1||ethnocentrism:1||external validity:1||food:1||food advertising:1||food environment:1||marketing:1||marketing incentive:1||media types:1||message regulatory focus:1||multiple source effect:1||number of model in advertisement:1||regulation:1||restriction:1||source magnification effect:1||가격할인율:1||간접광고:1||공감:1||공익성 인지:1||광고 노출 효과:1||광고 수용도:1||광고 이중 집행. 광고 시너지 효과:1||광고 효과 연구:1||광고모델의 수:1||광고효과:1||귀인이론:1||금연광고:1||내외적 타당도:1||대학생 표본:1||동료 집단 압력:1||디지털 옥외광고(DOOH):1||마케팅 자극:1||매체 유형:1||몰입:1||반복 노출:1||방송시청형태:1||불안감:1||브랜드 스토리:1||브랜드 제시형태:1||비계획적 구매:1||사드 배치:1||사전태도:1||상호작용 효과:1||상황적 관여도:1||소비자 적대감:1||소비자 친밀감:1||스토리 유형:1||스토리텔링:1||스토리텔링 광고:1||시청 기기:1||시청 시기:1||시청률:1||심리적 저항:1||예방초점 메시지:1||옥외 광고 매체 기획:1||요구 특성:1||원천확대효과:1||응답 편향:1||의류 구매 가치:1||의류 정보:1||이슈 배치:1||자민족 중심주의:1||정책 관여도:1||제품 관여도:1||제품관여도:1||제품유형:1||지각된 건강 불안감:1||지각된 사회적 불안감:1||지루함 성향:1||코로나 19:1||타오바오 라이브 스트리밍방송:1||통합시청률:1||프로그램 관여도:1||프로그램 시청 행태 . TV 시청률 . ADRATIO . 통합 시청률 . 광고 시청 규모:1||향상초점메시지:1||협찬:1||Advertisement exposure effect:1||희소성 메시지:1||Advertising acceptance:1||Advertising effect:1||Advertising research:1||

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