ScholarWorks@Dongguk University: Cho, Hyong oh

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Cho, Hyong oh (조형오)

College of the Social Science (Department of Advertising and Public Relations)

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Tel 02-2260-3808
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가치체계:2||SNS:2||Value system:2||Emotion:1||Ignoring:1||Individualistic message:1||Meansend chain:1||Media content:1||Message strategy:1||Regular exercise ∙Time orientation ∙Regulatory focuse ∙Delayed value ∙Processing fluency:1||Rejecting:1||SNS ad attitude:1||SNS ad avoidance:1||SNS types:1||SNS user:1||SNS 유형:1||SNS광고태도:1||SNS광고회피:1||SNS구전활동:1||SNS이용자:1||Schwartz value system:1||SelfConstrual Level:1||Selfconstrual:1||Social capital:1||Social exclusion:1||Social exclusion • Ignored • Rejected • Conspicuous consumer behavior • Prosocial behavior:1||Value:1||Value Accessibility:1||Value Importance:1||Value segmentation:1||ValueOriented Advertising:1||Valueoriented promotion:1||Wordofmouth:1||color attitude:1||color typicality:1||eWOM:1||가치:1||가치 지향적 프로모션:1||가치세분화:1||가치접근성:1||가치중요도:1||가치지향적 광고:1||감정:1||개인주의적 메시지:1||거절:1||구전효과:1||규칙적운동 ∙시간지향성 ∙조절초점 ∙지연가치 ∙처리유창성:1||드라마 콘텐츠:1||메시지전략:1||무시:1||미디어 콘텐츠:1||사회적 배제:1||사회적 배제 • 무시 • 거절 • 과시적 소비행동 • 친사회적 소비행동:1||사회적 자본:1||색상:1||색상 전형성:1||색상에 대한 태도:1||수단목적사슬:1||슈워츠 가치 체계:1||자기해석:1||자기해석수준:1||Collectivistic message:1||집단주의적 메시지:1||Color:1||Drama Contents:1||

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