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The Effect of Implicit Theory of Personality on SNS
- Issue Date
- 18-Jul-2018
- Publisher
- ASSOC COMPUTING MACHINERY
- Keywords
- Personality trait; Growth mindset; Fixed mindset; Facebook
- Citation
- SMSOCIETY'18: PROCEEDINGS OF THE 9TH INTERNATIONAL CONFERENCE ON SOCIAL MEDIA AND SOCIETY, pp 222 - 225
- Pages
- 4
- Indexed
- SCOPUS
- Journal Title
- SMSOCIETY'18: PROCEEDINGS OF THE 9TH INTERNATIONAL CONFERENCE ON SOCIAL MEDIA AND SOCIETY
- Start Page
- 222
- End Page
- 225
- Abstract
- This preliminary study investigated how Facebook users' fixed or growth mindsets shape their behaviors on social networking sites. Our experiment (N=75) tested a real-world situation in which patients posted complaints about side effects from a drug on the company's Facebook page. The results showed that users' mindsets moderated the effect of company response; growth mindset Facebook users were more receptive to company's apologies, and perceived other users' negative opinions less severe than did fixed mindset Facebook users.
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Related Researcher
- Ahn, Hong Min
- College of the Social Science (Department of Advertising and Public Relations)