ScholarWorks@Dongguk University: 1. Journal Articles

1. Journal Articles(College of the Social Science > Department of Advertising and Public Relations > 1. Journal Articles)171

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Collection's Items (Sorted by Submit Date in Descending order): 101 to 120 of 171

KCI

The Role of Dark Triad Personality in Comedic Violence Ads

윤혜진; 안홍민

ArticleIssue Date2018Citation광고PR실학연구, v.11, no.2, pp 180 - 195Publisher한국광고PR실학회

KCI

Factors Affecting the Reshoring Decision for Sustainable Manufacturing Operations: Empirical Evidence from Korean Manufacturing Firms Operating in China

황용식; 최영균

ArticleIssue Date2018Citation사회과학연구, v.25, no.2, pp 267 - 295Publisher동국대학교 사회과학연구원

KCI

정보처리 능력의 집중과 그에 따른심리상태를 대변하는 개념들의 차별적 개념화와 조작화: 주의, 관여, 몰입, 프레즌스, 플로우를 중심으로 한실증연구

김태용; 최영균; 김미경

ArticleIssue Date2018Citation광고학연구, v.29, no.5, pp 7 - 29Publisher한국광고학회

KCI

사용자 특성에 따른 페이스북 이용의 양가성: 페이스북 이용의 순기능과 역기능을 통한 고찰

이은지; 조민하; 안홍민; 성용준

ArticleIssue Date2018Citation한국HCI학회 논문지, v.13, no.3, pp 43 - 53Publisher한국에이치씨아이학회

KCICANDI

브랜드 스토리유형이 광고반응에 미치는 영향: 제품유형과 제품관여도의 조절효과 탐색

소현진; 김효규

ArticleIssue Date2018Citation사회과학연구, v.31, no.1, pp 147 - 175Publisher국민대학교 사회과학연구소

KCI

색상과 연계된 가치와 감정의 특징 및 색상에 대한 태도에 미치는 영향 연구

이종민; 조형오

ArticleIssue Date2018Citation한국색채학회논문집, v.32, no.3, pp 79 - 95Publisher한국색채학회

SSCISCOPUS

Effects of 360 degrees video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement

Fraustino, Julia Daisy; Lee, Ji Young; Lee, Sang Yeal; Ahn, Hongmin

ArticleIssue Date2018CitationPUBLIC RELATIONS REVIEW, v.44, no.3, pp 331 - 341PublisherELSEVIER SCIENCE INC

KCI

Predicting Chinese Tourism Demand to South Korea Using Grey System Model

왕잔웨이; 황용식; 최영균

ArticleIssue Date2018Citation사회과학연구, v.25, no.3, pp 219 - 234Publisher동국대학교 사회과학연구원

KCI

금연 캠페인의 중복 노출과 교차 노출이 흡연에 대한 지각된 효과성, 사회적 인식, 금연 의도에 미치는 영향

최승범; 이철한

ArticleIssue Date2018Citation광고연구, no.118, pp 171 - 196Publisher한국광고홍보학회

KCI

An Overdue Critical Look at Soft Power Measurement: The Construct Validity of the Soft Power 30 in Focus

윤성훈

ArticleIssue Date2018CitationJournal of International and Area Studies, v.25, no.2, pp 1 - 19Publisher서울대학교 국제학연구소

KCI

관광지 이미지가 국가 이미지와 미래 행동 의도에 미치는 영향 -종단 연구-

윤성훈

ArticleIssue Date2018Citation사회과학연구, v.25, no.4, pp 73 - 94Publisher동국대학교 사회과학연구원

KCI

남성 소비자의 남성성 재현과 브랜드선택 및 소비 행위에 관한 탐색적 연구: 술 소비문화를 중심으로

강신웅; 김봉현

ArticleIssue Date2018Citation광고연구, no.119, pp 42 - 88Publisher한국광고홍보학회

SSCISCOPUS

Higher education service quality and student satisfaction, institutional image, and behavioral intention

Hwang, Yong-Sik; Choi, Yung Kyun

ArticleIssue Date2019CitationSOCIAL BEHAVIOR AND PERSONALITY, v.47, no.2PublisherSOC PERSONALITY RES INC

SSCISCOPUS

Branded entertainment: Gender differences in reactions to star ratings

Kim, Kacy; Park, Chanmo; Yoon, Sukki; Choi, Yung Kyun; Oh, Sangdo; Lee, Jooyoung

ArticleIssue Date2019CitationJOURNAL OF CONSUMER BEHAVIOUR, v.18, no.2, pp 166 - 176PublisherWILEY

KCI

텔레비전 드라마에 나타난 새로운 가족의 형태 연구

이철한

ArticleIssue Date2019Citation예술인문사회 융합 멀티미디어 논문지, v.9, no.3, pp 309 - 317Publisher사단법인 인문사회과학기술융합학회

SCIESSCISCOPUS

Characters' persuasion effects in advergaming: Role of brand trust, product involvement, and trust propensity

Choi, Yung Kyun

ArticleIssue Date2019CitationINTERNET RESEARCH, v.29, no.2, pp 367 - 380PublisherEMERALD GROUP PUBLISHING LTD

SSCISCOPUS

The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry

Kim, Kacy; Yoon, Sukki; Choi, Yung Kyun

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.3, pp 471 - 488PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

SSCISCOPUS

Text versus pictures in advertising: effects of psychological distance and product type

Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy; Kim, Yeonshin

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.4, pp 528 - 543PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

SSCISCOPUS

Image proximity in advertising appeals: Spatial distance and product types

Kim, Kyuha; Lee, Sungmi; Choi, Yung Kyun

ArticleIssue Date2019CitationJOURNAL OF BUSINESS RESEARCH, v.99, pp 490 - 497PublisherELSEVIER SCIENCE INC

KCI

경찰 PR 실무자와 기자의 언론관계성 비교

이현두; 윤성훈

ArticleIssue Date2019Citation한국경찰학회보, v.21, no.4, pp 131 - 162Publisher한국경찰학회

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1. Journal Articles(College of the Social Science > Department of Advertising and Public Relations > 1. Journal Articles)171

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