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화행이론 기반 광고카피의 유형별 성과 분석
- Authors
- 김효규
- Issue Date
- 30-Jun-2025
- Place
- 대한민국
- Conference Date
- 2025-06-30 ~ 2025-07-01
- Conference Name
- 2025 KAKAO & KADPR 1st Global Conference on AD&PR
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)