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화행이론 기반 광고카피의 유형별 성과 분석
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김효규 | - |
| dc.date.accessioned | 2026-01-17T00:30:37Z | - |
| dc.date.available | 2026-01-17T00:30:37Z | - |
| dc.date.issued | 2025-06-30 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/63163 | - |
| dc.title | 화행이론 기반 광고카피의 유형별 성과 분석 | - |
| dc.type | Conference | - |
| dc.citation.startPage | 219 | - |
| dc.citation.endPage | 224 | - |
| dc.citation.conferenceName | 2025 KAKAO & KADPR 1st Global Conference on AD&PR | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferenceDate | 2025-06-30 ~ 2025-07-01 | - |
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)