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다매체 환경의 시청 행태 분석과 TV 시청률을 활용한 시청규모 산출에 관한 연구
- Authors
- 김효규
- Issue Date
- 2-Jun-2017
- Place
- 대한민국
- Conference Name
- 광고홍보학회 2017 봄철 학술대회
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)