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다매체 환경의 시청 행태 분석과 TV 시청률을 활용한 시청규모 산출에 관한 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김효규 | - |
| dc.date.accessioned | 2024-10-30T18:44:42Z | - |
| dc.date.available | 2024-10-30T18:44:42Z | - |
| dc.date.issued | 2017-06-02 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/53387 | - |
| dc.title | 다매체 환경의 시청 행태 분석과 TV 시청률을 활용한 시청규모 산출에 관한 연구 | - |
| dc.type | Conference | - |
| dc.citation.startPage | 29 | - |
| dc.citation.endPage | 33 | - |
| dc.citation.conferenceName | 광고홍보학회 2017 봄철 학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)