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TV 프로그램 광고와 PPL의 이중 집행 광고효과 연구
- Authors
- 김효규
- Issue Date
- 28-Oct-2016
- Place
- 대한민국
- Conference Date
- 2016-06-20
- Conference Name
- 인문사회과학기술융합학회 2016 추계학술대회
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)