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TV 프로그램 광고와 PPL의 이중 집행 광고효과 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김효규 | - |
| dc.date.accessioned | 2024-10-30T18:23:39Z | - |
| dc.date.available | 2024-10-30T18:23:39Z | - |
| dc.date.issued | 2016-10-28 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/52814 | - |
| dc.title | TV 프로그램 광고와 PPL의 이중 집행 광고효과 연구 | - |
| dc.type | Conference | - |
| dc.citation.startPage | 0 | - |
| dc.citation.endPage | 0 | - |
| dc.citation.conferenceName | 인문사회과학기술융합학회 2016 추계학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferenceDate | 2016-06-20 | - |
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)