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주류 업계의 demarketing 캠페인과 사회공헌 캠페인의 효과 비교 분석
- Authors
- 김효규
- Issue Date
- 17-Oct-2008
- Place
- 대한민국
휘닉스파크
- Conference Date
- 2008-12-19 ~ 2008-12-20
- Conference Name
- 2008한국광고학회가을학회
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)