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주류 업계의 demarketing 캠페인과 사회공헌 캠페인의 효과 비교 분석
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김효규 | - |
| dc.date.accessioned | 2024-10-30T06:02:38Z | - |
| dc.date.available | 2024-10-30T06:02:38Z | - |
| dc.date.issued | 2008-10-17 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/41905 | - |
| dc.title | 주류 업계의 demarketing 캠페인과 사회공헌 캠페인의 효과 비교 분석 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2008한국광고학회가을학회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 휘닉스파크 | - |
| dc.citation.conferenceDate | 2008-12-19 ~ 2008-12-20 | - |
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)