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광고상기와 광고태도가 제품구매과정에 미치는 상대적 영향 : 제품지명도의 차이를 중심으로
- Authors
- 조형오
- Issue Date
- 21-Sep-1996
- Place
- 대한민국
서울
- Conference Date
- 1996-09-21
- Conference Name
- 1996 한국소비자학회 추계 학술 발표회
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)