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The Effects of Viewer Respnses to Television Commercials on Immediate and Delay Ad Attitute and Brand Evaluation among Korean Consumers
- Authors
- 조형오
- Issue Date
- 13-Apr-2000
- Place
- 미국
Newport City
- Conference Date
- 2000-04-13 ~ 2000-04-18
- Conference Name
- 2000 American Academy of Advertising Conference
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)