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The Effects of Viewer Respnses to Television Commercials on Immediate and Delay Ad Attitute and Brand Evaluation among Korean Consumers
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 조형오 | - |
| dc.date.accessioned | 2024-10-30T02:11:50Z | - |
| dc.date.available | 2024-10-30T02:11:50Z | - |
| dc.date.issued | 2000-04-13 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/36505 | - |
| dc.title | The Effects of Viewer Respnses to Television Commercials on Immediate and Delay Ad Attitute and Brand Evaluation among Korean Consumers | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2000 American Academy of Advertising Conference | - |
| dc.citation.conferencePlace | 미국 | - |
| dc.citation.conferencePlace | Newport City | - |
| dc.citation.conferenceDate | 2000-04-13 ~ 2000-04-18 | - |
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)