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Hyundai Motor’s Global Marketing Strategy: “New Thinking. New Possibilities.”

강우성; 김영찬; 유창조

ArticleIssue Date2014Citation아시아마케팅저널, v.16, no.1, pp 215 - 228Publisher한국마케팅학회
KCI
계량마케팅 연구에 대한 고찰: Review 2001-2014

강우성; 정환; 김영찬

ArticleIssue Date2015Citation마케팅연구, v.30, no.1, pp 105 - 144Publisher한국마케팅학회
KCI
대학 신규 교과목 개발을 위한 실행연구: ‘신제품 마케팅 에스노그라피’open access

이용숙; 유창조; 김영찬

ArticleIssue Date2013Citation교육인류학연구, v.16, no.1, pp 65 - 100Publisher한국교육인류학회
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