ScholarWorks@Dongguk University: Kang, Woo seong

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Kang, Woo seong (강우성)

Dongguk Business School (Department of Business Administration)

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Tel 02-2260-3237
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프라이빗 브랜드:2||Upstream Cocreation:2||consumption satisfaction:2||Private Brand:2||Automotive industry:2||spillover effects:2||Product Assortment:2||Downstream Cocreation:2||파급효과:2||Intrinsic Motivation:2||Autonomous Cocreation:2||Category Variety:1||Challenge Seeking:1||Cocreation:1||Commitment to Relationship Maintenance:1||Comparative study between Korea and Japan:1||Competence:1||Complex shopping mall:1||Consumer Cocreation:1||Consumer Creativity:1||Consumer Innovativeness.:1||Consumer Motivation.:1||Consumerled/FirmConsumer Cocreation:1||Consumption utility:1||Consumption value:1||Convergent thinking:1||Cost Advantage:1||Customer Characteristics:1||Customer experience:1||Differentiation Advantage:1||Differentiation Strategy:1||Divergent thinking:1||Ecommerce Industry:1||Economic value:1||Emergent Nature:1||Engagement in Cocreation:1||Entity theorist:1||Expertbased trust:1||Extrinsic Motivation:1||Firm Performance:1||Game Theory:1||Global marketing strategy:1||Green retail space:1||Green retail space image:1||Host factor:1||Hyundai Motors:1||Incremental theorist:1||Influencer attributes:1||Influencer marketing:1||Intention to use:1||Makeup motivations:1||Marketing Models:1||Mobile banking:1||Moderation effect:1||Network effect:1||New Product Development:1||New Product Development/Diffusion Cocreation:1||Optimal Channel Format:1||Perceived dynamic status of color:1||Perceived static status of color:1||Platform factor:1||Price Competition:1||Price Variety:1||Processing fluency:1||Product characteristics:1||Product design:1||Product factor:1||Product form:1||Prototypicality:1||Purchase intention:1||Quantitative Marketing:1||Relationship maintenance:1||Resource:1||Revisit intention:1||Sales Force Control Systems:1||Sales Performance:1||Salesperson:1||Salesperson's Competence:1||Saturation:1||Selling Orientation:1||Shared accommodation service:1||Social value:1||Sponsored Cocreation:1||Town management:1||Trust:1||Value Chain:1||Vitalizing strategy for commercial facility:1||Warmth:1||adolescents consumer:1||brand attitude:1||brand hierarchy:1||brand preference:1||brand strategy:1||consumer citizenship competence:1||consumer citizenship knowledge:1||consumer citizenship practice:1||consumer complaint response:1||consumer dissatisfaction:1||consumer transaction competence:1||digital transaction competence:1||digital transaction execution:1||digital transaction knowledge:1||event study:1||movies:1||negative publicity:1||postlaunch firm value:1||prelaunch expectations:1||publicity:1||publicity valence:1||가격 다양성:1||가격경쟁:1||가치사슬:1||개인역량:1||거래지속의도:1||게임이론:1||경제적 편익:1||계량마케팅:1||공동가치창출 활동:1||공유숙박 서비스:1||공유형 숙박서비스:1||관계 유지:1||구매의도:1||기사내용의 방향성:1||기업성과:1||내재적 동기:1||네트워크 효과:1||도전의식:1||디지털거래 실천:1||디지털거래 역량:1||디지털거래 지식:1||따뜻함:1||마케팅모델:1||모바일뱅킹:1||복합쇼핑몰:1||부정적 퍼블리시티:1||불만대응:1||뷰티제품 구매:1||뷰티제품 사용:1||브랜드 계층구조:1||브랜드 선호도:1||브랜드 애착:1||브랜드 전략:1||브랜드 참여:1||비용 경쟁우위:1||사회적 편익:1||상업시설 활성화 방안:1||색채의 지각된 역동성:1||색채의 지각된 정태성:1||소비가치:1||소비경험:1||소비생활 만족도:1||소비생활만족도:1||소비자 혁신성:1||소비자거래 역량:1||소비자불만:1||소비자시민 실천:1||소비자시민 역량:1||소비자시민 지식:1||소비자주도/기업소비자 공동가치창출 활동:1||소비자특성:1||수렴적 사고:1||신뢰:1||신제품개발:1||신제품개발/확산 공동가치창출 활동:1||실체이론 유형:1||역량:1||영업사원:1||영업성과:1||영업통제시스템:1||외모관리 동기:1||유능함:1||이커머스 산업:1||인플루언서 마케팅:1||인플루언서 속성:1||자원:1||전문성 신뢰:1||제품구색:1||제품구색전략:1||제품요인:1||제품특성:1||조절효과:1||조직역량:1||증진이론 유형:1||직무열의:1||차별화 경쟁우위:1||차별화 전략:1||채도 변화:1||처리 수월성:1||청소년 소비자:1||최적유통업태:1||카테고리 다양성:1||타운매니지먼트:1||판매지향성:1||퍼블리시티:1||플랫폼요인:1||한일 사례:1||호스트요인:1||호의성 신뢰:1||확산적 사고:1||美容产品购买:1||美容产品使用:1||影响者属性，有影响力的营销，关系维护，购买意向，品牌参:1||增量理论家:1||实体理论家:1||化妆动机:1||Aesthetic response:1||Airbnb:1||Bank Competence:1||Beauty product purchase:1||Beauty product use:1||Benevolencebased trust:1||Brand attachment:1||Brand engagement:1||Brand management:1||Capability:1||

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