ScholarWorks@Dongguk University

1. Journal Articles(College of the Social Science > Department of Advertising and Public Relations > 1. Journal Articles)171

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Collection's Items (Sorted by Submit Date in Descending order): 121 to 140 of 171

KCI
자아구축 과정에서의 여행과 패션 소비의 상호관련성에 관한 질적 연구: 통과의례와 리미노이드 경험의 역할을 중심으로

김인혜; 박희정; 김봉현

ArticleIssue Date2019Citation광고PR실학연구, v.12, no.3, pp 44 - 79Publisher한국광고PR실학회
SSCISCOPUS
How implicit mindset influences consumers' perception of company engagement with product complaints online

Lee, Sang Yeal; Lee, Ji Young; Ahn, Hongmin; Moon, Jang Ho

ArticleIssue Date2019CitationSOCIAL BEHAVIOR AND PERSONALITY, v.47, no.10PublisherSOC PERSONALITY RES INC
KCI
은유추출기법을 활용한 TV 드라마 콘텐츠의 소비 경험 및 소비 의미에 관한 이용자의 심리구조와 공유개념 분석에 관한 연구 -‘막장 드라마’를 중심으로-

김봉현; 김병철; 김경란; 조수선

ArticleIssue Date2019Citation영상문화콘텐츠연구, no.18, pp 81 - 114Publisher동국대학교 영상문화콘텐츠연구원
SSCISCOPUS
In "likes" we trust: likes, disclosures and firm-serving motives on social media

Seo, Yuri; Kim, Jungkeun; Choi, Yung Kyun; Li, Xiaozhu

ArticleIssue Date2019CitationEUROPEAN JOURNAL OF MARKETING, v.53, no.10, pp 2173 - 2192PublisherEMERALD GROUP PUBLISHING LTD
SSCISCOPUS
Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea

Errmann, Amy; Seo, Yuri; Choi, Yung Kyun; Yoon, Sukki

ArticleIssue Date2019CitationJOURNAL OF ADVERTISING, v.48, no.5, pp 495 - 511PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
개인적 가치 특성이 색상에 대한 태도 및 제품색 전형성에 대한 소비자 반응에 미치는 영향

이종민; 조형오

ArticleIssue Date2019Citation한국색채학회논문집, v.33, no.4, pp 67 - 79Publisher한국색채학회
KCI
소셜미디어의 시대, 광고 커뮤니케이션 의 진화와 소비자 이해 : 해석주의 관점 에서 내러티브 패러다임의 적용 가능성 을 중심으로

김봉현

ArticleIssue Date2019Citation광고학연구, v.30, no.8, pp 53 - 102Publisher한국광고학회
KCI
How Can Self Love Lead to Spying on Ex-Partners on Facebook? -The Effects of Ego Factors on Facebook Surveillance-

Brittany Furbee; 안홍민

ArticleIssue Date2019CitationThe International Journal of Advanced Culture Technology, v.7, no.4, pp 187 - 193Publisher국제문화기술진흥원
KCI
궐련형 전자담배 YouTube 동영상 내용 분석: 제품 및 건강 유해성 정보, creator 특성을 중심으로

최유진

ArticleIssue Date2019Citation한국콘텐츠학회 논문지, v.19, no.12, pp 389 - 397Publisher한국콘텐츠학회
KCI
상문화(丧文化) 유머광고 효과 연구: 소비자 스트레스와 마인드셋 유형 효과를 중심으로

유초붕; 안홍민

ArticleIssue Date2019Citation사회과학연구, v.26, no.4, pp 77 - 95Publisher동국대학교 사회과학연구원
SSCISCOPUS
Gender differences in the perceived effectiveness of female-focused graphic health warnings against smoking in South Korea

Hwang, Ji-eun; Choi, Youjin; Yang, Yu-seon; Oh, Yumi

ArticleIssue Date2020CitationHEALTH EDUCATION JOURNAL, v.79, no.1, pp 58 - 72PublisherSAGE PUBLICATIONS LTD
KCI
The Societist Approach to Redefining Public Diplomacy -A Formulation, a Critique, and Further ThoughtsSeong-

윤성훈

ArticleIssue Date2020Citation사회과학연구, v.27, no.1, pp 7 - 30Publisher동국대학교 사회과학연구원
KCI
CEO 위기책임성과 SNS 상호작용성이 위기 대응 전략 인식에 미치는 영향

유로; 최유진

ArticleIssue Date2020Citation한국콘텐츠학회 논문지, v.20, no.3, pp 59 - 72Publisher한국콘텐츠학회
SSCISCOPUS
Deflecting resistance to persuasion: exploring CSR message strategies on consumer evaluations

Lee, Sang Yeal; Lee, Ji Young; Ahn, Hongmin

ArticleIssue Date2020CitationJOURNAL OF APPLIED COMMUNICATION RESEARCH, v.48, no.3, pp 393 - 412PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Introduction to the special issue on leveraged marketing communications

Yoon, Sukki; Choi, Yung Kyun

ArticleIssue Date2020CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.39, no.4, pp 445 - 447PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
Self-Disclosures on Facebook: The Two Faces of Narcissism

이종민; 이지혜; 송영아; 안홍민; 이은지; 성용준

ArticleIssue Date2020CitationThe International Journal of Advanced Culture Technology, v.8, no.2, pp 139 - 145Publisher국제문화기술진흥원
SSCISCOPUS
Matching luxury brand appeals with attitude functions on social media across cultures

Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki

ArticleIssue Date2020CitationJOURNAL OF BUSINESS RESEARCH, v.117, pp 520 - 528PublisherELSEVIER SCIENCE INC
SSCISCOPUS
The Paradox of Smoking & Perceived Stress: Do Graphic Health Warnings Influence Smokers under High Stress in Adverse Ways?

Cho, Hyun Young; Chun, Seungwoo; Choi, Youjin

ArticleIssue Date2020CitationHEALTH COMMUNICATION, v.35, no.11, pp 1368 - 1375PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
자동차시장의 위기 유형과 커뮤니케이션 전략이 소비자 태도와 부정적 행동 의도에 미치는 영향: 중국인 유학생을 중심으로

육하늘; 최유진

ArticleIssue Date2020Citation한국콘텐츠학회 논문지, v.20, no.10, pp 294 - 307Publisher한국콘텐츠학회
KCI
지방자치단체 위기 대응에 있어 위기 책임성이 메시지 수용도와 지방자치단체 신뢰도에 미치는 영향 정치 성향별 위기 커뮤니케이션 전략, 매체 유형의 조절된 매개 효과를 중심으로

이종선; 최유진

ArticleIssue Date2020Citation홍보학연구, v.24, no.5, pp 66 - 104Publisher한국PR학회
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