Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Introduction to the special issue on leveraged marketing communications
- Authors
- Yoon, Sukki; Choi, Yung Kyun
- Issue Date
- 18-May-2020
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Citation
- INTERNATIONAL JOURNAL OF ADVERTISING, v.39, no.4, pp 445 - 447
- Pages
- 3
- Indexed
- SSCI
SCOPUS
- Journal Title
- INTERNATIONAL JOURNAL OF ADVERTISING
- Volume
- 39
- Number
- 4
- Start Page
- 445
- End Page
- 447
- ISSN
- 0265-0487
1759-3948
- Abstract
- [No abstract available]
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)