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Introduction to the special issue on leveraged marketing communications
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yoon, Sukki | - |
| dc.contributor.author | Choi, Yung Kyun | - |
| dc.date.accessioned | 2023-04-27T23:40:33Z | - |
| dc.date.available | 2023-04-27T23:40:33Z | - |
| dc.date.issued | 2020-05-18 | - |
| dc.identifier.issn | 0265-0487 | - |
| dc.identifier.issn | 1759-3948 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/6611 | - |
| dc.description.abstract | [No abstract available] | - |
| dc.format.extent | 3 | - |
| dc.language | 영어 | - |
| dc.language.iso | ENG | - |
| dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
| dc.title | Introduction to the special issue on leveraged marketing communications | - |
| dc.type | Article | - |
| dc.publisher.location | 영국 | - |
| dc.identifier.doi | 10.1080/02650487.2020.1750177 | - |
| dc.identifier.scopusid | 2-s2.0-85084352366 | - |
| dc.identifier.wosid | 000531028700001 | - |
| dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF ADVERTISING, v.39, no.4, pp 445 - 447 | - |
| dc.citation.title | INTERNATIONAL JOURNAL OF ADVERTISING | - |
| dc.citation.volume | 39 | - |
| dc.citation.number | 4 | - |
| dc.citation.startPage | 445 | - |
| dc.citation.endPage | 447 | - |
| dc.type.docType | Editorial Material | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | ssci | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.relation.journalResearchArea | Business & Economics | - |
| dc.relation.journalResearchArea | Communication | - |
| dc.relation.journalWebOfScienceCategory | Business | - |
| dc.relation.journalWebOfScienceCategory | Communication | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)