ScholarWorks@Dongguk University

International Journal of Advertising

Journal Title

  • International Journal of Advertising

ISSN

  • P 0265-0487

Publisher

  • Holt, Rinehart and Winston

Listed on(Coverage)

JCR 2008-2023
SJR 2008-2020;2022-2023
CiteScore 2011-2023
CC 2016-2024
SSCI 2010-2024
SCOPUS 2017-2024

Active

  • Active

    based on the information

    • SCOPUS:2024-10

Country

  • ENGLAND

Article List

1 - 16 out of 16 results.

SSCISCOPUS
That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising

Kim, WooJin; Ryoo, Yuhosua; Choi, Yung Kyun

ArticleIssue Date2024CitationInternational Journal of Advertising, v.44, no.8, pp 1684 - 1713PublisherTaylor and Francis Ltd.
SSCISCOPUS
Navigating the digital media evolution in advertising

Choi, Yung Kyun; Song, Ji Hee

ArticleIssue Date2024CitationInternational Journal of Advertising, v.43, no.5, pp 775 - 776PublisherTaylor and Francis Ltd.
SSCISCOPUS
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distanceopen access

Choi, Yung Kyun; Zhang, Ruonan; Sung, Christine (Eunyoung)

ArticleIssue Date2023CitationInternational Journal of Advertising, v.42, no.7, pp 1201 - 1225PublisherTaylor & Francis
WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE

최영균

ConferenceIssue Date2023Place대한민국
SSCISCOPUS
The impact of infectious disease cues on visual pattern-seekingopen access

Lee, Jaehoon; Park, Jooyoung; Lee, Jacob C.; Jhang, Jihoon; Kim, Jungkeun

ArticleIssue Date2023CitationInternational Journal of Advertising, v.42, no.4, pp 740 - 772PublisherTaylor & Francis
SSCISCOPUS
When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphoropen access

Ahn, Hongmin; Yim, Mark Yi-Cheon; Sung, Yongjun

ArticleIssue Date2022CitationInternational Journal of Advertising, v.41, no.3, pp 541 - 562PublisherTaylor and Francis Ltd.
SSCISCOPUS
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarityopen access

Zhu, Haiyun; Kim, Mikyoung; Choi, Yung Kyun

ArticleIssue Date2022CitationInternational Journal of Advertising, v.41, no.5, pp 948 - 969PublisherTaylor and Francis Ltd.
SSCISCOPUS
How do consumers choose to click 'like' on luxury ads in social media? Role of envy, number of likes, and culture

Kim, Inhye; Choi, Yung Kyun; Lee, Sungmi

ArticleIssue Date2021CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.8, pp 1247 - 1264PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Comedic violence in advertising: cultural third-person effects among US, Korean, and Croatian consumers

Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; Milakovic, Ivana Kursan; Miocevic, Dario; Choi, Yung Kyun

ArticleIssue Date2021CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.7, pp 1047 - 1072PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Temporal and social scarcities: effects on ad evaluations

Kim, Sujin; Yoon, Sukki; Baek, Tae Hyun; Kim, Yeonshin; Choi, Yung Kyun

ArticleIssue Date2021CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.7, pp 1115 - 1134PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Introduction to the special issue on leveraged marketing communications

Yoon, Sukki; Choi, Yung Kyun

ArticleIssue Date2020CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.39, no.4, pp 445 - 447PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Text versus pictures in advertising: effects of psychological distance and product type

Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy; Kim, Yeonshin

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.4, pp 528 - 543PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Indirect, so it is persuasive. But not for me: the role of metaphoricthinking tendency

Bok, Sang Yong; Yeo, Junsang

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.4, pp 544 - 562PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry

Kim, Kacy; Yoon, Sukki; Choi, Yung Kyun

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.3, pp 471 - 488PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Preannouncement messages: impetus for electronic word-of-mouth

Zhang, Hao; Choi, Yung Kyun

ArticleIssue Date2018CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.37, no.1, pp 54 - 70PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Sports sponsorship effects on customer equity: an Asian market application

Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, Sang Jin; Peng, Siqing

ArticleIssue Date2015CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.34, no.2, pp 307 - 326PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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