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SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
- Authors
- 최영균
- Issue Date
- 25-Jul-2025
- Place
- 대한민국
홍콩 하얏트호텔
- Conference Date
- 2025-07-24 ~ 2025-07-27
- Conference Name
- 2025 Global marketing conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)