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SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2026-01-17T00:30:33Z | - |
| dc.date.available | 2026-01-17T00:30:33Z | - |
| dc.date.issued | 2025-07-25 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/63154 | - |
| dc.title | SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS | - |
| dc.type | Conference | - |
| dc.citation.startPage | 18 | - |
| dc.citation.endPage | 18 | - |
| dc.citation.conferenceName | 2025 Global marketing conference | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 홍콩 하얏트호텔 | - |
| dc.citation.conferenceDate | 2025-07-24 ~ 2025-07-27 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)