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영화 트레일러의 멀티모달 특성이 소비자 구매의도에 미치는 영향
- Authors
- 강우성
- Issue Date
- 14-Nov-2025
- Place
- 대한민국
부경대학교 대연캠퍼스
- Conference Date
- 2025-11-14 ~ 2025-11-15
- Conference Name
- 2025 마케팅분야 추계 통합학술대회
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Related Researcher
- Kang, Woo Seong
- Dongguk Business School (Department of Business Administration)