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The effects of eWOM volume and valence on product sales: an empirical examination of the movie industry
- Authors
- 최영균
- Issue Date
- 3-Nov-2017
- Place
- 대한민국
- Conference Name
- 한국광고학회 추계 학술대회
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)