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The effects of eWOM volume and valence on product sales: an empirical examination of the movie industry
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T20:23:59Z | - |
| dc.date.available | 2024-10-30T20:23:59Z | - |
| dc.date.issued | 2017-11-03 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/54622 | - |
| dc.title | The effects of eWOM volume and valence on product sales: an empirical examination of the movie industry | - |
| dc.type | Conference | - |
| dc.citation.startPage | 299 | - |
| dc.citation.endPage | 304 | - |
| dc.citation.conferenceName | 한국광고학회 추계 학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)