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자기해석수준의 차이에 따른 가치지향적 광고의 효과:가치 접근성과 가치 중요도의 심리적 매개과정을 중심으로
- Authors
- 조형오
- Issue Date
- 3-Nov-2017
- Place
- 대한민국
- Conference Date
- 2017-11-03
- Conference Name
- 한국광고학회 추계정기학술대회
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)