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중국 소비자의 자민족중심주의와 한국에 대한 인식이 한국 브랜드에 대한 구매의도에 미치는 영향에 관한 연구

Authors
김효규
Issue Date
2-Jun-2017
URI
https://scholarworks.dongguk.edu/handle/sw.dongguk/53388
Place
대한민국
Conference Name
광고홍보학회 봄철 학술대회
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College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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College of the Social Science (Department of Advertising and Public Relations)
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